Moa Capital Announces the Acquisition of Seybert’s Billiards Supply
MICHIGAN – Moa Capital has acquired Seybert’s Billiards Supply (“Seybert’s”), a leading retailer of pool cues, tables, and accessories for the billiards enthusiast market.
Founded in 1998, Seybert’s is an online retailer of high-end equipment for billiards enthusiasts. The company stocks a wide range of products including cues, shafts, cases, tables, cloth, chalk, racks and other accessories. Seybert’s also provides equipment servicing including tip and wrap changes, shaft turndowns and engravings. Seybert’s typical customer is a regular league player who is seeking expert advice and high-end customized equipment.
“Seybert's has established itself as the home for pool enthusiasts" said Marko Nikolic, Managing Partner at Moa Capital. "Their dedication to quality, competitive pricing, and unparalleled customer service has resulted in 20 years of growth. We are confident this partnership will unlock significant growth potential and solidify Seybert's position as a premier billiards destination."
“This acquisition marks a pivotal moment for Seybert’s as we embark on a new chapter of growth and innovation,” said Sid Kreis, Founder of Seybert’s. “Moa Capital’s significant resources and expertise, coupled with their financial backing, will be instrumental in propelling us forward. We are excited to leverage their expertise and work together to elevate the billiards experience.”
Mercantile Bank provided senior debt financing. Rand Capital provided mezzanine capital financing for the acquisition.
About Moa Capital
Moa Capital is a growth private equity firm that transitions small businesses into established middle market companies. The firm was founded by experienced private equity investors and operators who have spent their careers scaling small businesses. Moa Capital is industry agnostic, but focuses on traditional businesses with long track records of stable performance and clear value propositions. The firm targets companies with $1 - 8 million in EBITDA.