Seybert’s Billiards Supply and Moa Capital Announce the Acquisition of Viking Cues

WISCONSIN – Moa Capital announced today that Seybert’s Billiards Supply (“Seybert’s”), has acquired Viking Cues (“Viking”), one of the oldest and most recognized brands in the billiards industry.

Viking traces its roots back to the 1960’s and is still manufactured in Wisconsin. In addition to the flagship Viking brand, the company also offers the Valhalla cue line, which boasts significant value, but is still elegant by design and provides unyielding performance. Seybert’s plans to utilize Viking as its manufacturing platform for future brand acquisitions.

“From the commencement of our investment in Seybert’s we identified expansion into ownership of brands as a key priority and we are excited that we have partnered with Viking. With this acquisition we have added two high-quality brands in addition to a US-based manufacturing facility, which we belive has significant potential for expansion” said Marko Nikolic, Managing Partner at Moa Capital. “We are confident that with our expertise, we can propel the brand to even greater heights, solidifying Viking's position as the undisputed leader in premium cue craftsmanship.”

About Moa Capital

Moa Capital is a growth private equity firm that transitions small businesses into established middle market companies. The firm was founded by experienced private equity investors and operators who have spent their careers scaling small businesses. Moa Capital is industry agnostic, but focuses on traditional businesses with long track records of stable performance and clear value propositions. The firm targets companies with $1 - 8 million in EBITDA.