The Rack Group and Moa Capital Announce the Acquisition of Whyte Carbon

MICHIGAN – Moa Capital announced today that The Rack Group (“Rack Group”), formerly known as Seybert’s, has acquired Whyte Carbon, one of the most exciting tech focused billiards brands in the industry.

Whyte Carbon was founded by experienced sports equipment engineers who previously contributed to technological advancement in both ice hockey and golf. Recognizing the untapped market potential for new technology in billiards, they started Whyte Carbon in 2020. Whyte Carbon is known for its cutting-edge carbon fiber shafts which are lauded for their precision, control, and vibration dampening. The Rack Group plans to utilize Whyte Carbon for new product development.

“Whyte Carbon has developed a pipeline of technology that we believe can revolutionize the billiards industry” said Marko Nikolic, Managing Partner at Moa Capital. “We are excited to partner with the team and help Whyte Carbon reach its full potential”.

About Moa Capital

Moa Capital is a growth private equity firm that transitions small businesses into established middle market companies. The firm was founded by experienced private equity investors and operators who have spent their careers scaling small businesses. Moa Capital is industry agnostic, but focuses on traditional businesses with long track records of stable performance and clear value propositions. The firm targets companies with $1 - 8 million in EBITDA.